The great thing about this kind of litigation, from the plaintiff's perspective, is that they don't have to win legally in order to win politically: they force the defendant to spend a bunch of money; they put every other media organization on notice that they'd better not say anything that might offend the plaintiff, lest they too be forced to spend a bunch of money; and they get to moan to their marks, er, supporters about how the system is rigged against them.
Indignity Vol. 2, No. 13: Palin lawsuit tossed, but not gone.
The great thing about this kind of litigation, from the plaintiff's perspective, is that they don't have to win legally in order to win politically: they force the defendant to spend a bunch of money; they put every other media organization on notice that they'd better not say anything that might offend the plaintiff, lest they too be forced to spend a bunch of money; and they get to moan to their marks, er, supporters about how the system is rigged against them.